Žao nam je, ako kvarimo ovu krasnu subotu: Netflix testira ubacivanje reklama između epizoda
Korisnici koje je zahvatilo testiranje pišu kako je vrlo iritantno
Netflix, kompanija koja je globalno popularizirala gledanje jedne epizode serije za drugom, odlučila je testirati umetanje reklama za novi sadržaj između nastavaka. Kako pišu korisnici u Netflixovom subredditu, reklame su očekivano iritantne, otprilike kao i na konvencionalnoj televiziji.
Reklame koje se prikazuju između epizoda traileri su i najave za druge serije koje se nalaze na Netflixu, a većini korisnika trenutačno se prikazuju najave za Insatiable. Međutim, reklame nisu samo za njihov originalni sadržaj, odnosno sadržaj koji producira Netflix, već za cjelokupni katalog serija. Korisnici također pišu kako se reklame ne mogu preskočiti.
Iz Netflixa pokušavaju umiriti korisnike
Netflix je službeno potvrdio TechCrunchu kako testiraju reklame, ali da je testiranje ograničeno tek na manji dio od njihovih 130 milijuna korisnika. Izjavili su također da je nemogućnost preskakanja reklama greška, što mnogi korisnici sudeći po komentarima baš i nisu povjerovali.
Ponajviše kritiziraju to što je Netflix plaćena usluga, a ne usluga koja se financira putem reklama, kao što je to slučaj s Youtubeom i Huluom. Zbog toga korisnici očekuju on-demand iskustvo bez ikakvih reklama i prekida koji bi mogli narušiti njihovo uzastopno gledanje epizoda serija.
I hope it's not true that @netflix is introducing ads into its programming. I literally pay money to Netflix so that I don't have to see ads. I’d rather stop watching Netflix than have them run ads. Swear to god the first one I see I’m cancelling.
— InformationAnemone (@Info_Anemone) August 17, 2018
Hey @netflix , we pay a subscription so we don't have to see ads for shit.
We.
Don't.
Want.
This.You have a lot of market share right now. You do this, and you will quickly learn that we users don't have brand loyalty when a competitor without commercials pops up.
— Jason Folkers (@hypothetical6) August 17, 2018
@netflix Please don't, don't… no ads please
— abdoulillo (@doul11) August 17, 2018
Netflix is doing some things that are pissing me off lately:
1) playing ads for shows I’m not interested in during the 15 second countdown between Office episodes
2) trying to push whatever “Insatiable” is on me— 🦠 Quarantine Snack Haver 🏡 (@snackhaver) August 16, 2018
I hope it's not true that @netflix is introducing ads into its programming. I literally pay money to Netflix so that I don't have to see ads. I’d rather stop watching Netflix than have them run ads. Swear to god the first one I see I’m cancelling.
— InformationAnemone (@Info_Anemone) August 17, 2018
Since yesterday, @Netflix is playing ads (for their own shows) between episodes. This is an absolute no-go! We're using streaming services to NOT see ads. I'm fine with promo e-mails and notifications, but not with this!
— Dominique Müller (@itsdevdom) August 18, 2018
https://twitter.com/libbycwatson/status/1030507925490556929
No. @netflix no ads between episodes.@amazonprime video does this and I hate it.
Just don't do it.
— Ryan Bytheway (@bythewar) August 17, 2018
Hey @netflix – you want piracy?
Because this is how you get piracy.The thing I love most about @Netflix is not having ads fucking interrupting me when I'm in the middle of watching something.
It ruins immersion!https://t.co/HUWkSOcJ2E
— Anis Muslić ⣢ (@0xUID) August 18, 2018
Hey @netflix, making your service more expensive every year and then introducing ads is not going to work for me or my friends. Consider my and my friends subscriptions canceled as soon as we seed ads.
— theCasual (@pandasiegel) August 18, 2018